MOJO’S CARWASH & SHISANYAMA PRESENTS THE ULTIMATE DURBAN JULY SUNDAE SESSION SUPPORTED BY SMIRNOFF ICE
Smirnoff is setting the tone for the biggest weekend on the social calendar with an unforgettable celebration at Mojo’s Carwash & Shisanyama. Built around Smirnoff’s bold #WeDoWe philosophy, the collaboration celebrates the spirit of community, selfexpression and authentic South African culture, inviting Durban to gather, connect and create moments that are best experienced together. From sizzling shisanyama and perfectly polished rides to DJs, creators and the unmistakable energy that defines the city, Mojo’s Carwash & Shisanyama becomes the official destination for Durban July weekend, seamlessly taking guests from the pre-party into the ultimate Durban July Sundae Session. The campaign launches with a dynamic digital content series designed to build anticipation ahead of Durban July weekend. Audiences can look forward to engaging social moments including launch announcements, interactive polls, ticket giveaways, countdown stories and live event coverage that captures the exc...